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Discover our curated top categories that transform your everyday wellness

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The Everyday Range

Simple, no-fuss solutions for your daily dose of wellness. From protein-packed essentials to sweeteners that make life better.

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Performance Nutrition

High-quality proteins and wholesome blends designed for those who want to live fit and fabulous every day. Designed for life, not just the gym.

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The Collagen Range

Glow up and thrive! Beauty essentials powered by collagen to support radiant skin, strong joints, and a healthier you—because self-care is your superpower.

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Our bestsellers

Everyday Sweet | 1:1 Sugar Replacer | Zero Calories | 100% Natural
Everyday Sweet | 1:1 Sugar Replacer | Zero Calories | 100% Natural
Everyday Sweet | 1:1 Sugar Replacer | Zero Calories | 100% Natural
Regular price
₹ 449
Sale price
Unit price per
choco crunch/Sachet
choco crunch/Sachet
mango/Sachet
coffee mocha/Sachet
rose milk/Sachet
kesar badam/Sachet
strawberry/Sachet
strawberry/Box
mango/Box
coffee mocha/Box
rose milk/Box
kesar badam/Box
choco crunch/Box
Regular price
₹ 3,499
Sale price
Unit price per
Everyday Fiber | Natural Prebiotic Digestive Fiber for enhanced Gut Health
Everyday Fiber | Natural Prebiotic Digestive Fiber for enhanced Gut Health
Everyday Fiber | Natural Prebiotic Digestive Fiber for enhanced Gut Health
Regular price
₹ 399
Sale price
Unit price per
Advanced Collagen Peptides
Advanced Collagen Peptides
Advanced Collagen Peptides
Blueberry Lavender
Advanced Collagen Peptides
Advanced Collagen Peptides
Advanced Collagen Peptides
Advanced Collagen Peptides
Advanced Collagen Peptides
Regular price
₹ 1,799
Unit price per

We add the good!

Nutrition is complicated. At TruNativ, we make it easy for you, and your family.

Healthy living shouldn’t feel like a science experiment. That’s why, at TruNativ, we create easy-to-use solutions with natural, real ingredients—no fuss, no confusion. Just simple,effective nutrition that fits perfectly into your lifestyle.

Healthy living shouldn’t feel like a science experiment. That’s why, at TruNativ, we create easy-to-use solutions with natural, real ingredients—no fuss, no confusion. Just simple,effective nutrition that fits perfectly into your lifestyle.

In the spotlight

Everyday Sweet | 1:1 Sugar Replacer | Zero Calories | 100% Natural
Everyday Sweet | 1:1 Sugar Replacer | Zero Calories | 100% Natural
Everyday Sweet | 1:1 Sugar Replacer | Zero Calories | 100% Natural
Regular price
₹ 449
Sale price
Unit price per
choco crunch/Sachet
choco crunch/Sachet
mango/Sachet
coffee mocha/Sachet
rose milk/Sachet
kesar badam/Sachet
strawberry/Sachet
strawberry/Box
mango/Box
coffee mocha/Box
rose milk/Box
kesar badam/Box
choco crunch/Box
Regular price
₹ 3,499
Sale price
Unit price per
Everyday Fiber | Natural Prebiotic Digestive Fiber for enhanced Gut Health
Everyday Fiber | Natural Prebiotic Digestive Fiber for enhanced Gut Health
Everyday Fiber | Natural Prebiotic Digestive Fiber for enhanced Gut Health
Regular price
₹ 399
Sale price
Unit price per
Advanced Collagen Peptides
Advanced Collagen Peptides
Advanced Collagen Peptides
Blueberry Lavender
Advanced Collagen Peptides
Advanced Collagen Peptides
Advanced Collagen Peptides
Advanced Collagen Peptides
Advanced Collagen Peptides
Regular price
₹ 1,799
Unit price per
Non Gmo
No artificial ingredients
Whole food extracts
Clean label

Hear from our users

"I’ve tried so many sugar substitutes, but Everyday Sweet is the only one that hits the mark. It dissolves perfectly in my coffee, has no weird aftertaste, and doesn’t feel artificial at all. It’s such a relief to enjoy sweetness without the guilt!"

Sonali. M, Mumbai

"This protein blend is unlike anything I’ve tried before. The flavors are so refreshing, and I love that there are actual fruit chunks—no artificial junk! Plus, it’s easy on my stomach, even after a heavy workout. Definitely a game-changer for my fitness journey."

Arjun P, Bengaluru

"I’ve been using Advanced Collagen for a month now, and the results are amazing! My skin feels softer and looks more radiant, and I’ve noticed my knee pain has reduced significantly. The Mango Citrus flavor is my favorite—it’s so delicious!"

Mansi S, Hyderabad

"As someone who loves experimenting in the kitchen, the Cookable Protein has been a dream come true. I’ve made protein-packed pancakes, soups, and even curries with it. It blends seamlessly into recipes without altering the taste, and it’s a great way to get my daily protein."

Karan J., Ahmedabad

"I’ve been struggling with bloating and irregular digestion for years, but Everyday Fiber has made a huge difference. Within a week, I noticed smoother digestion and less bloating. It’s become a part of my morning routine, and I feel lighter throughout the day!"

Natasha T, Delhi

"Switching to Everyday Sweet was the best decision for my health. I love baking, and this sweetener works like magic—it caramelizes beautifully and tastes just like sugar. My family couldn’t even tell the difference in our desserts!"

Ruturaj B, Pune

The Mark of Good

We're all about bringing you the crème de la crème—no fillers, no preservatives, no shortcuts. When you see the 'Mark of Good' on our products, it's a guarantee of premium, ethically sourced ingredients that are meticulously tested and truly wholesome.
Meet the brands rocking the ‘Mark of Good’ with our shared commitment to quality.

Recommended by top experts

"Everyday Sweet has become my go-to 0-calorie sugar replacer. Finding the right alternative to sugar has always been tricky. I tried stevia, but the aftertaste was a deal-breaker. Everyday Sweet is the closest replacement—it looks, tastes, and sweetens just like sugar, without any unpleasant aftertaste."

Shivesh Bhatia

Chef

"I recommend Everyday Fiber to all my clients for better gut health. The results have been incredible—smooth and regular bowel movements, reduced bloating, and even support for weight loss. It’s a must-have for anyone aiming to improve their digestive health."

Ankita Srivastava

Gut Health Expert

"Quitting sugar doesn’t mean giving up sweetness! I always emphasize using the right supplements, and this 0-calorie sweetener has transformed my everyday coffee. It tastes exactly like sugar, making my mornings guilt-free and sugar-free."

Aayush Grover

Fitness Coach

"As a fitness coach for over 10 years, I’ve come to understand the vital role collagen plays in joint and bone health, as well as muscle recovery. Trunativ’s Advanced Collagen has been a game-changer for me—drastically reducing joint stiffness, improving mobility, strengthening weak bones, and even enhancing overall skin health."

Robin Behl

Fitness Coach

"Trunativ’s Advanced Collagen is not just the tastiest collagen I’ve tried, but I’m amazed by how rich and potent it is. The added antioxidants like glutathione, biotin, hyaluronic acid, and vitamins C and E make it a powerhouse. It’s literally skincare in a drink—a blessing for anyone looking to boost their health and glow!"

Sachita Jasani

Health Coach

"The protein market today is full of toxic products, but Trunativ’s Whey Protein Bro Blend stands out. It’s not just the cleanest whey I’ve had but also the tastiest! Real fruit chunks replace artificial flavors, milk powder replaces xanthan gum, and natural salt is used as a preservative instead of chemicals. There’s no amino spiking, and the flavors are incredibly refreshing."

Deepak Thakran

NSCA-CSCS, ACE Coach

Trunativ in the news

FMCG Giant Emami acquires 19% in nutrition focused D2C startup Trunativ.

Zerodha-backed early-stage venture firm Rainmatter has backed nutrition-focused brand TruNativ with Rs 10 crore in an equity round.

Chennaiyin FC, a prominent force in Indian football, have announced a strategic partnership with TruNativ, a leading wellness and nutrition brand.

Kareena Kapoor Khan joins nutrition brand TruNativ as brand ambassador.